You can also choose a regional target for your ads.
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Free shipping? A discount? Fast service? Try including phrases like this in your advertisement to draw in more clicks. Think about what your customers might be interested in. Based on the results of your Search campaign, switching up search terms and phrases will help you grab more sales. In order to figure out the best conversion rate, AdWords campaigns rely on testing different strategies. Google marks the advertisement with colorful text reading “Ad” so that searchers know it’s a sponsored result. If a shopper searches “Nissan brake pads” in Google’s search engine, and that’s a keyword you’ve bid on, then your text-based ad has a chance of appearing. You can also make changes to these ads in order to reflect any promotions or sales you have going on. (Google has a free Keyword Planner tool to help you find the best keywords!)Įach ad is set up individually, and you can turn them on or off at will. Keywords are basically just common search terms that someone searching on Google is likely to type into the search bar. Your ad shows up depending on the keywords you bid on.
Shopping Campaigns and Search Campaigns: What’s the Difference?Ī lot of people get these two campaign types mixed up, since they’re both offered by Google.Īt the most basic level: Google Search campaigns rely on keywords and text, while Google Shopping campaigns focus on products and images. It makes it easy to test out multiple ads to see which ones perform better, so in the future you can really focus on what works. When someone clicks on your ad, the cost will automatically pull from the budget you’ve set.Īnd, of course, each tool comes with in-depth tracking tools so you can see just how well your campaigns are going. You can invest as much or as little as you want for each month. There’s no minimum budget for these campaigns, either. Google isn’t the only network to offer PPC advertising, but since Google embeds your advertisement into their search engine results, you usually get better returns. (By the way, PPC means you only pay for an advertisement when a customer actually clicks on it-in other words, you only pay if it works!) You have two options when it comes to Pay Per Click (PPC) advertising through your Google AdWords account: Search campaigns and Shopping campaigns.
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Most sellers also don’t know how to succeed at each one, since the same strategy won’t work for both.Įach option offers a unique advantage to your dealership, so it pays to know the difference and how to apply each one. You have Google AdWords, Google Shopping, shopping campaigns, search campaigns… So where do you start?Ī lot of people mix up Google Shopping campaigns and Google Search campaigns. The thing is, Google offers so many services that it’s easy to get lost in the options. We all know Google is a big name, so of course you’re asking yourself “What can Google do for ME?”
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